Brand-specific tastes for quality
نویسندگان
چکیده
منابع مشابه
Brand-Specic Tastes for Quality
This paper develops a model of nonlinear pricing with competition. The novel element is that each consumers willingness to pay for quality is private information and is allowed to di¤er across brands. The consumers preferences are represented by a multidimensional type containing the marginal value of quality for di¤erent products. Buyers with high willingness to pay for quality also display ...
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Vol. XXXVII (August 2000), 331–350 331 *Chris Janiszewski is Jack Faricy Associate Professor of Marketing, University of Florida (e-mail: [email protected]). Stijn M.J. van Osselaer is Assistant Professor of Marketing, University of Chicago (email: [email protected]). Both authors contributed equally to this article. This work was supported by the Beatrice Foods Co. Fa...
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ژورنال
عنوان ژورنال: International Journal of Industrial Organization
سال: 2011
ISSN: 0167-7187
DOI: 10.1016/j.ijindorg.2010.11.008